Big data is not just for high-tech companies, and an example of this is how the hospitality business is applying it to restaurants. One executive said, “The goal is to leverage the technology to do what we would do if we had one little restaurant and we were there all the time and knew every customer by name.” The challenge is making the information actionable without losing any data that is useful. As this technology develops, more restaurants may begin to incorporate it to further their business.
When applied correctly, technology streamlines processes and helps restaurants run more efficiently. It also helps staff manage the flow of guests and understand more about the people who are dining at a restaurant. The New York Times has a quick look at a few companies tackling the collection and application of restaurant data, from table turns to customer spend and loyalty. Erik Oberholtzer, founder and chief executive at the expanding Tender Greens, sums up the big data challenge as it applies to restaurants: “The goal is to leverage the technology to do what we would do if we had one little restaurant and we were there all the time and knew every customer by name.” Read More