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Changing perception of the manufacturing industry

Graham Immerman
February 27, 2019

There are a lot of misconceptions about the manufacturing industry. Many people don't see all the similarities to tech, they're mentally stuck in manufacturing's past! 

The Manufacturer's Resource Center launched a really cool campaign to shift perspective by having middle school students create videos!

IndustryWeek reported, "Middle school students team up with a manufacturer in their community to create a video profile of that manufacturer. The video serves to showcase what the manufacturer produces, how they make their products, and why the company is a great place to work." 

Amazing!

Generation YouTube Finds the Cool in ManufacturingSource: http://www.industryweek.com

In 2013, MRC decided to create a student video contest that would help to change perceptions and attitudes in Pennsylvania about the manufacturing industry, while increasing awareness of career paths in manufacturing.Through a grant from the Pennsylvania department of Community & Economic Development, (DCED)—and a partnership with MRC, Da Vinci Science Center, Lehigh Career and Technical Institute (LCTI) and Lehigh Valley Workforce Board—the “What’s So Cool about Manufacturing” video contest was born.Read More

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