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Appealing to a new generation

Graham Immerman
September 25, 2018

Bringing in fresh faces and new talent is important - especially with the shortage of manufacturing workers these days. Millennials as a whole reported that manufacturing was their last choice of industry to work in. We think they are just misinformed! Manufacturing is an exciting field that is growing and changing - and needs to be portrayed as such! Industry Week says promoting stability and technology is the way to go. “Generating awareness around the state-of-the-art technologies and innovation that manufacturing relies on, provides companies an opportunity to compete with the appeal of Silicon Valley jobs. . . By bringing the use of tech to the forefront, manufacturers can actively change the inaccurate perception of an outdated and dirty workplace.”

Millennials and Manufacturing: Eight Tips to Attract and Train a 21st Century WorkforceSource: http://www.industryweek.com

The American workforce is changing. As of 2015 the millennial generation (who the U.S. Census Bureau defines as anyone born between 1981-1996) has overtaken baby boomers (born between 1946-1964) to be the largest generation of the American population. With this evolving workforce the manufacturing industry faces a distinct new challenge—how to update its public perception to attract this new workforce. Read More

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