Start driving decisions with machine data.
Categories:

    Knowing your customer will help you in this digital age. Automation World reported, "Customer expectations are transforming at speed, upending traditional ways of marketing industrial products." Automation and embracing Industry 4.0 will help your business meet those demands by enabling greater customization of your products. Customer-centric products will see success!

    Recommended Read Satisfying Industrial Customer Demand in the Digital AgeSource: http://www.automationworld.com

    The approach that industrial manufacturers take to market digital products and services is becoming increasingly critical to their success in the era of digital disruption. Today, business customers are acting more like consumers, expecting a more personalized, immersive experience instead of the traditional sale. This shift requires that companies adopt an entirely different sales and marketing approach to drive growth. Accenture research shows that growing numbers of industrial customers are transforming into what we call industrial consumers faster than the organizations they buy from are embracing the trend. More than 80 percent of companies surveyed are becoming more knowledgeable, self-directed and informed buyers, seeking relevant products, tailored expertise and innovative experiences that can be reinvented to meet their changing needs. For example, a leading tire manufacturer provides tires as a service as well as a product, while a major Chinese e-commerce company now offers online sourcing for industrial companies. Read More

    Comments

    Leave a comment

    Subscribe to our mailing list

    Related posts

    Give your employees a valuable voice

    Give your employees a valuable voice

    Opening the channels of communication in your organization can benefit everyone! One supervisor did this and they said, "It’s important to take the time to connect, to show that you care about your em...

    Manufacturing News
    Do you know the difference between OEE and OPE?

    Do you know the difference between OEE and OPE?

    Do you know the difference between OEE and OPE? While OEE is all about machine performance, OPE tells a slightly different story.  Tulip said, "If you’re only measuring OEE, you might not be isolating...

    Manufacturing News
    What are Gen Z's perceptions of manufacturing?

    What are Gen Z's perceptions of manufacturing?

    It's likely that Generation Z has a more positive perception of the manufacturing industry than millennials.  Industry Week said, "One-third (32%) of Generation Z has had manufacturing suggested to th...

    Manufacturing News
    Working with big data isn't easy, but you can do it.

    Working with big data isn't easy, but you can do it.

    Big data is notoriously hard to work with, but it doesn't have to be.  Datanami said, "As far as we’ve come with machine learning and AI, we still have yet to fully master all aspects of managing big ...

    Manufacturing News
    What artificial intelligence is doing for the environment

    What artificial intelligence is doing for the environment

    Becoming more environmentally friendly is increasingly important to both individuals and businesses these days. Machine learning and AI are helping the cause.  Singularity Hub said, "This can range fr...

    Manufacturing News
    Why the perception of manufacturing needs to change

    Why the perception of manufacturing needs to change

    The general public's perception about manufacturing isn't the whole picture.  CNBC said that robots aren't really the problem. They reported, "Instead, Pinchuk sees a much bigger problem for the futur...

    Manufacturing News
    Looking ahead: what industry 4.0 trends can we expect in 2020?

    Looking ahead: what industry 4.0 trends can we expect in 2020?

    We are more than halfway through 2019, so it's time to start thinking about 2020! Trends expected to take off next year include 5G, faster WiFi, AI, analytics, and more.  Forbes said, "Companies that ...

    Manufacturing News
    Balancing big data and your gut

    Balancing big data and your gut

    If you use big data, you've probably encountered a crossroads between the numbers and your gut instinct. What do you do?  Datamation said, "Human instinct is frail and biased in computational power. Y...

    Manufacturing News
    A case for giving employees more autonomy

    A case for giving employees more autonomy

    Why give your employees more autonomy and responsibility? Man Monthly said, "Lean manufacturing is more than focussing on minimising waste while maintaining high productivity levels. It’s about employ...

    Manufacturing News
    Automation increasing from labor shortage

    Automation increasing from labor shortage

    In an interesting twist, automation is increasing due to the manufacturing labor shortage. This may come as a surprise to those that thought automation would "take over" manufacturing jobs.  IndustryW...

    Manufacturing News