Knowing your customer will help you in this digital age. Automation World reported, "Customer expectations are transforming at speed, upending traditional ways of marketing industrial products." Automation and embracing Industry 4.0 will help your business meet those demands by enabling greater customization of your products. Customer-centric products will see success!
The approach that industrial manufacturers take to market digital products and services is becoming increasingly critical to their success in the era of digital disruption. Today, business customers are acting more like consumers, expecting a more personalized, immersive experience instead of the traditional sale. This shift requires that companies adopt an entirely different sales and marketing approach to drive growth. Accenture research shows that growing numbers of industrial customers are transforming into what we call industrial consumers faster than the organizations they buy from are embracing the trend. More than 80 percent of companies surveyed are becoming more knowledgeable, self-directed and informed buyers, seeking relevant products, tailored expertise and innovative experiences that can be reinvented to meet their changing needs. For example, a leading tire manufacturer provides tires as a service as well as a product, while a major Chinese e-commerce company now offers online sourcing for industrial companies. Read More