While some people refer to AI and machine learning as the same thing, they are actually different terms. Machine learning actually leads to artificial intelligence. Adweek said, Oonce machine learning reaches a point where it can reflect and interact with humans in a convincing way and make decisions by itself, that’s when artificial intelligence is at play."
If you’re like most marketers, you’re probably trying to get in on a little AI action to raise your game and keep up with your competition. And if you’re like most marketers, you might not understand exactly how it all works yet. Join the club. As you discover new smart tools for your company, the first step towards making smart buying decisions is to understand the difference between machine learning and artificial intelligence. These terms are often used interchangeably, but they are definitely not the same thing. Read More