MachineMetrics is Honored in Built In...

Boston, MA, January 13, 2020 — MachineMetrics today announced it was included on Built In Boston’s list of Best Places to Work in 2020. "It is such an honor to be recognized as one of Built In
MachineMetrics / Jan 14, 2020

MachineMetrics named 2020 Smart...

Northampton, MA, January 4th, 2020 – MachineMetrics, a leading data analytics platform for manufacturers, announced today that it has been selected as winner of the 2020 “Smart Manufacturing Company
MachineMetrics / Jan 13, 2020

A New Hope for Manufacturing's Platform...

The Industrial Internet of Things (IoT) space is hot right now, as manufacturing represents perhaps the largest greenfield opportunity left for digitization. Yet, IoT platform implementations have
MachineMetrics / Jan 06, 2020
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    Big data to learn about customers

    Graham Immerman
    Graham Immerman Big Data / August 15, 2017

    As time passes and businesses look for ways to increase their worth, the applications of big data analytics continue to flourish in new arenas, such as customer insight. Even as new consumption channels develop, retail sales continue to increase, and with increased consumption comes increased opportunity to learn about a growing, changing consumer base. Big data analytics play an important role in customer insight, through purchase recommendations, customer initiatives, market basket analysis, and more. The ability to learn about a consumer base is extremely valuable, and companies are beginning to realize big data offers what they need to successfully maintain business in an unstable market.

    Recommended ReadDRAWING ON BIG DATA FOR CUSTOMER INSIGHTSSource: http://www.marlinfinance.com

    he overall trend for retail sales volume is up, despite considerable disruption to the channels consumers use to make purchases. Total retail sales are expected to grow 3.7% to 4.2% in 2017, driven in large part by online sales, which are forecast to grow 8% to 12% this year.[1] Read More

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