"Bottom line: To sell more beer you have to make more beer, and modernization of systems and infrastructure is playing an important role for companies, like Constellation, looking to use manufacturing as a competitive advantage." They are using IoT technology and advanced automation to improve consistency, quality, scalability, and sustainability. In making these changes, they hope to get a leg up on the competition and stay ahead of changes in manufacturing. Implementing these techniques is a smart move.
People are passionate about their beer, especially when the products they consume have a history and an authentic taste that has been captured and consistently delivered for decades. Beer like Modelo, Corona and Pacifico, are some of those premium brands that have an emotional connection to the customer. In fact, demand for these beers is growing quickly, especially after Constellation Brands purchased them in 2013 and took over the Nava Brewery in Mexico where these beers are made. At the time that Constellation acquired the brewery, and invested in building the brands—which accelerated demand—the Nava Brewery was already capacity constrained. “So, it became very clear that we had to invest behind the production side, as well,” said Bruce Jacobson, Chief Commercial Officer of Constellation Brands. “In just a three-year window of time, we’ve gone from 170 million cases to over 240 million cases of beer.” Read More
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