Mastercard is changing the way big data is utilized as they continue year 4 of the Mastercard Center for Inclusive Growth, an independent subsidiary of the company that solely focuses on the application of data analytics for social benefit. Their mission? “To deploy Mastercard data assets for positive social impact,” says Shamina Singh, President of the Mastercard Center. They do so through the application of Mastercard data analytics, applying various data from their consumer base to compose solutions for society’s greatest challenges. With a world full of big data, Mastercard is taking important steps towards meaningful application outside of the realm of big business.
Much has been written about big data initiatives and the efforts of market leaders to derive critical business insights faster. Less has been written about initiatives by some of these same firms to apply big data and analytics to a different set of issues, which are not solely focused on revenue growth or bottom line profitability. Read More