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    Graham Immerman
    Graham Immerman Manufacturing News / February 27, 2019

    Changing perception with manufacturing industry videos

    There are a lot of misconceptions about the manufacturing industry. Many people don't see all the similarities to tech, they're mentally stuck in manufacturing's past! Some people, however, are figuring out how to change perception. 

    The Manufacturer's Resource Center launched a really cool campaign to shift perspective by having middle school students create videos!

    IndustryWeek reported, "Middle school students team up with a manufacturer in their community to create a video profile of that manufacturer. The video serves to showcase what the manufacturer produces, how they make their products, and why the company is a great place to work." 

    Amazing!

    Recommended ReadGeneration YouTube Finds the Cool in ManufacturingSource: http://www.industryweek.com

    In 2013, MRC decided to create a student video contest that would help to change perceptions and attitudes in Pennsylvania about the manufacturing industry, while increasing awareness of career paths in manufacturing.Through a grant from the Pennsylvania department of Community & Economic Development, (DCED)—and a partnership with MRC, Da Vinci Science Center, Lehigh Career and Technical Institute (LCTI) and Lehigh Valley Workforce Board—the “What’s So Cool about Manufacturing” video contest was born.Read More

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